In 2000, 35 million Americans were over the age of 65 and they accounted for 12.4% of the population. Today, they make up over 14% of the population at over 40 million. With no constraints of raising a family and with more time of their own, the Senior consumer seeks products, services and activities that compliment their desire to live life to the fullest. They have over $1.6 trillion in spending power and a net worth that’s nearly twice the U.S. average.
Members For Life
Seniors are one of the fastest growing segments and if you are not already marketing to them, you might want to consider changing your strategy. Why? Think about it. Once a person enters the Senior market, they’re a member for life. There is unlimited opportunity to expand your company’s brand and products in this market.
Understanding how to interact with this consumer is critical for brand success of Senior Marketing Specialists.